„Electronic musicians are citizens of the world, they don’t hide behind national identities, they are constantly moving, traveling, they absorb details about cultures that most people miss. All this is reflected in the music they produce.
The real value of the modern electronic artist lies in his/her experience in the non-virtual world and not in social media stats, Spotify plays or Youtube views. This data has proven to be empty and useless and rarely reflects musical quality. We might look back to this development over the last years in the near future and we will understand that the so often praised technology was perhaps more a confused misstep by tech giants.
That’s another topic but while many musicians find themselves stuck somewhere in between the old structure and the ’new‘, feeling that it’s pointless to produce for it, Gebrüder Teichmann understood this early and started going into new terrains, went to places in the world most music fans were not even aware of. They lived this since years now.
It’s not about a traditional release of an album or a single anymore, it’s about constantly creating, translating what they experience in all those places into music. More and more people are waking up to this new way of experiencing music. It happens outside of the traditional music industry structure. My advice: Watch what these guys are onto. Support those who explore and not those who stagnate. You will be rewarded in the end. Join them on their journey.“
Alec Empire (Atari Teenage Riot)